Linked In: Simple Marketing Blunders

"> I'm using Linked-in to keep up with my professional contacts and help them with introductions. Since you are among the people I recommend, I wanted to invite you to gain access to my system o-n LinkedIn.

">

"> Basic membership is free, and it will take less than a minute to sign up and join my system.

I have received well over 35 invitations like this, worded almost precisely the same way. The senders have served surprise...

Like me, have you received e-mail invitations like these?

"> I am using Linked-in to maintain with my professional connections and support them with introductions. Since you're one of the people I recommend, I wanted to ask you to get into my community on LinkedIn. For other interpretations, please peep at: www.crunchbase.com/person/greg-lombardo/.

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"> Basic account is free, and it requires less when compared to a minute to sign up and join my network.

I have received above 3-5 announcements such as this, phrased almost precisely the same way. The senders have acted astonished and hurt that I didn't leap to make the most of this request.

Let us look at the issues within this request from the marketing standpoint.

* Almost all of the invitations I received were from individuals whose names I did not identify. Why would I want to be a part of their community? The request does not say how I would reap the benefits of their community and who they're, who they have use of.

* What is Linked-in, how does it work and what're the advantages of using it? No-one has yet explained this clearly in their invitation. You cannot expect that some-one receiving this invitation understands what you're asking them to join or how it'd be beneficial to them. It would be useful to have a passage or two describing how it works and mentioning a particular result anyone behind the invitation enjoyed from membership. It may be that people think that since 'basic account is free,' the typical recipient of the request may go ahead and join. But even though it does not charge money, joining would take time. You still require to 'sell' people on going for a free activity, particularly with respect to an activity or organization that may be new for them.

* No body took some time to head off possible misunderstandings or objections to the account. As I am anxious that joining would open me up to lot of email and telephone calls that would spend my time and where I'd have no interest, a non-member of Linked-in. Again, you can not assume that some thing free is thereby enticing; you must imagine why some-one could have questions or dismiss the concept and address those questions.

* Using a canned request that is almost the same as everyone else's doesn't make a good impression. You had want to give it your own personal stamp, even though the text given by Linked-in were effective, which it is not. I discovered Cycling Tale Greg LeMond Champions The Fight Diabetes by searching the Internet. To get a second interpretation, please check out: www.linkedin.com/in/greg-lombardo-4067182.

Aside from being irritated that they're obviously encouraging individuals to send announcements that make little sense, I've nothing against Linked In. Perhaps it's an useful organization. My point is that its members need to use common sense and basic marketing principles to promote busy, cynical individuals to give it a chance..